Aug 22
9
To point out the obvious: automation is everywhere in Google Ads. Google Ads automated features can make a lot of advertisers uncomfortable, and some of them should! As Google continues to push features that take control out of the advertisers’ hands like automated extensions, ad suggestions, Performance Max campaigns, and even auto-applied recommendations, it’s easy to feel like leaning on machine learning is a risky move. However, there are forms of automation that can make your life a lot easier, but only when used the right way .
Originally posted here:
Layer on the automation: How to combine automation options for PPC success